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Nighttime reflectivity material comparison

Road Sign Orientation Uniformity - why does it matter?

Watch the video and download the report on our next page to see for yourself.

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Traffic Signs

Whether you're using digital printing or traditional fabrication methods for traffic signs, 3M has you covered. We provide retroreflective sheeting, inks, and overlays to help you fabricate high-quality traffic signs.

High-Performing Traffic Signs

Here are three important characteristics for reflective sheeting to consider:

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Retroreflective Material for Increased Visibility

Brightness matters. You can download our white paper on traffic sign brightness here.
Durability

With 3M, you can count on long-lasting and effective signs that help drivers get home safely.

Contact us on our support page to learn more.
Observation and Entrance Angles

In this demonstration, you’ll see how elevated seating positions impact sign visibility and how higher-performing sign sheeting can help.

Traffic sign fabrication and orientation also matter in creating signs that reflect from different angles. Learn more about road sign orientation uniformity here.

3M™ Advanced Flexible Engineer Grade Reflective Sheeting Series 7300

Seeing is Believing

For non-critical signs and temporary traffic control applications, 3M™ Advanced Flexible Engineer Grade Reflective Sheeting Series 7300 is the flexible and compatible sheeting you’ve been looking for.

Its retroreflectivity meets ASTM D4956 Type I for non-critical street and road signs, and its bright white color makes it highly visible and ideal for eye-catching graphics.

View product details for Series 7300.

3M™ Diamond Grade™ DG³ Reflective Sign Sheeting

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Outsmart the Dark

DG³ sheeting is our top-of-the-line reflective sign sheeting. With nearly twice the reflectivity of our lower-grade signage material, 3M™ Diamond Grade Sheeting helps create more visible signs, and more visible signs have been shown to cut nighttime accidents by up to 46%.*

Learn more about 3M™ Diamond Grade™ DG³ and how it compares to other sheeting types on our next page.

*Ripley, D.A, Howard R. Green Company, ITE AB04H313, Quantifying the Safety Benefits of Traffic Control Devices - Benefit-Cost Analysis of Traffic Sign Upgrades, 2005 Mid-Continent Transportation Research Symposium Proceedings.

Learn more about 3M™ Diamond Grade™ DG³ Sheeting

Urban Roads Can Be Challenging. Help Motorists See the Signs.

We offer a variety of sheeting types to help you improve the visibility and effectiveness of traffic signs in urban areas—including state-of-the-art ASTM Type XI sheeting and a range of fluorescent colours. Give your road users the guidance they need.

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Sign Sheeting Types

Explore traffic sign sheeting by Performance level and ASTM Standard.

Diamond Grade

3M™ Diamond Grade™ Reflective Sign Sheeting helps improve safety by providing higher luminance values than our other sheeting at distances most critical to drivers.

Available for ASTM Standards:
ASTM Type IX
ASTM Type XI
High-Intensity Prismatic

3M™ High Intensity Prismatic Reflective Sheeting provides high levels of retroreflectivity for traffic signs, work zone devices, and delineators.

Available for ASTM Standards:
ASTM Type III
ASTM Type IV

Compare HIP to 3M™ Diamond Grade™ DG³
Engineer Grade

3M™ Engineer Grade Reflective Sheeting is designed for production of non-critical traffic signs and devices.

Available for ASTM Standard:
ASTM Type I

View all sign sheeting products

Products for Traffic Signs by Product Category

Explore the full line of 3M reflective sign materials you need, from retroreflective sign sheeting for road signs and guide signs to delineation devices.

Sign Fabrication Techniques

Digital Traffic Sign Printing

There are many advantages to digital sign printing. Not only does it offer you quick on-demand printing, but you also have the flexibility to create custom traffic signs with digital printing for any level of production.

Learn more about digital sign printing
Traditional Sign Fabrication

Whether your team uses cut copy, EC Film, or screen printing techniques, 3M has the inks, protective overlaminates, and a variety of sheeting to support your manufacturing process.

Resources for Traffic Signs

Case Study: Traffic Sign Upgrades in Albuquerque, NM

Download the Case Study (PDF, 1.09 MB)